A Kailua home sold by List Sotheby’s International Realty agent Judith Whitfield (RA)
Katie Murar of Pacific Business News recently reported on the success of the five Hawaii affiliates of Sotheby’s International Realty.
The Hawaii Affiliates of Sotheby’s International Realty, (HASIR) have seen significant increases in overall sales for the brand, leading to more than $1.1 Billion in sales across the state in 2016. The HASIR companies are made up of five affiliates including MacArthur Sotheby’s International Realty on the Big Island, Island Sotheby’s International Realty based in Maui, List Sotheby’s International Realty and Carvill Sotheby’s International Realty, both on Oahu, as well as Oceanfront Sotheby’s International Realty on Kauai. Statewide, the HASIR companies have a combined 252 sales agents and 12 offices across the Hawaiian market.
The $1.1 Billion in sales volume includes the significant sale of the Kiholo Bay legacy estate known locally as Luahinewai that sold for $15.7 million by MacArthur Sotheby’s International Realty; the sale of Historic Valley House Estate in Kealia, Kauai for $13 Million by Oceanfront Sotheby’s International Realty; $8 Million sale in Keawakapu, Maui by Island Sotheby’s International Realty; and the $17.3 Million sale in Kailua, Oahu by List Sotheby’s International Realty.
The Hawaii Affiliates of Sotheby’s International Realty organizes an annual Hawaii Networking Event, which offers Hawaii Sotheby’s International Realty agents statewide an opportunity to make connections and finesse their professional skills. This year’s event, hosted at the Wailea Beach Resort on Maui, and attended by more than 100 agents offered educational activities ranging from presentations by Thomas Wright, president at Summit Sotheby’s International Realty, to social events to increase relationships statewide.
“From an operational standpoint, the goal of the Hawaii Networking Event for agents across the islands is to share best professional practices, understanding comparable markets on the other islands along with building referral connections. In the first couple of months after the event Maui has realized 3 referrals from Oahu to the Big Island of Hawaii. Leveraging 5 islands statewide, together our well recognized brand is much more powerful. On a larger scale, we look forward to our next global networking event later this year pulled together by Sotheby’s International Realty.” said Georgianna Tamayose, President, Island Sotheby’s International Realty.
The Sotheby’s International Realty brand was at the forefront of interactive technology in 2016 with the introduction of 3D Tours with Virtual Reality capability on sothebysrealty.com. Additionally, the site saw the most traffic in its history with nearly 22 million visits, a 54% increase year-over-year.
The brand also launched the first luxury real estate app for Apple TV, featuring professionally curated high-resolution photography and high-definition video giving consumers the opportunity to explore homes on a screen larger than ever before.
Influential Partnerships Drive Brand Awareness
An alliance with Juwai.com was launched in 2016 that gives the Sotheby’s International Realty network an edge to generate Chinese homebuyer interest on one of the world’s most prominent real estate websites with over two million monthly visitors. As a truly international brand, Sotheby’s International Realty has the most global representation on Juwai.com, displaying luxury listings from 66 countries and territories.
In addition, Pacific Business News (PBN) has an exclusive marketing agreement with the Hawaii Affiliates of Sotheby’s International Realty to feature their properties on the “Home of the Day,” a highly visible and unique digital and print engagement program geared toward high net worth individuals.
HASIR: Sharing Their Success with Philanthropic Giving
2016 marked a significant year for HASIR in sales volume across the state as well as the opportunity to share their success by contributing to the positive future of the Hawaiian Islands through impactful philanthropy. In March of 2016, the HASIR Charitable Fund at Hawaii Community Foundation awarded $10,000 to its premier grant recipient, Kupu Hawaii, whose focus is to respond to the growing needs of Hawaii’s communities by training the next generation in natural resource management, renewable energy, energy conservation and other green job skills.
The Sotheby’s International Realty® brand also reported growth across its global network, which now encompasses nearly 70 countries and territories worldwide. At year-end, the network totaled 880 offices and more than 20,000 sales associates.
Outside the United States, the Sotheby’s International Realty brand achieved $10 billion in sales volume in 2016 and continued to expand into key markets. The brand saw continued growth in Europe, entering the countries of Austria, Croatia, Slovakia, Slovenia and Montenegro. The brand also expanded in the Asia-Pacific region through affiliations in Fiji and Shanghai and continued to grow in Hong Kong and greater Thailand. Finally, the brand expanded its presence in the Caribbean with the addition of affiliates in Roatan and St. Vincent & the Grenadines.
In the United States, the Sotheby’s International Realty brand achieved $85 billion in sales volume in 2016 and also added seven independently owned and operated residential real estate firms as well as 45 new offices to its network across the country. This past year witnessed continued significant growth by existing affiliate companies through talent attraction and mergers and acquisitions, most notably increasing the brand’s market presence in Lexington and Concord, Massachusetts, throughout southern Rhode Island and on the island of Kauai, Hawaii. The brand also entered several key new markets last year, namely: Gulf Shores, Alabama; Pittsburgh, Pennsylvania; and Virginia Beach, Virginia.
Leader in Luxury Real Estate Sales
The Sotheby’s International Realty brand was the No. 1 real estate company represented in two of the six categories that comprise the annual REAL Trends/The Wall Street Journal “Top Thousand” report. The Sotheby’s International Realty brand claimed 45 of the top 250 sales associates in the Individual Sales Volume category, more than any other real estate company. The brand also had the highest combined individual sales volume from sales associates in the same category. In addition, the Sotheby’s International Realty brand had the most individuals represented in the Individual Average Sales Price category, holding 17 of the top 50 spots (34%), further establishing the strength of the Sotheby’s International Realty brand as a leader in luxury real estate sales.
Link to PBN article.