Specialty Websites by Sotheby’s International Realty

by Alden Yamane

In June, the Sotheby’s International Realty brand launched a specialized website, farmandranchSIR.com. This is the first of a planned series of branded websites featuring specialty markets. The initial specialty market site is focused on the luxury Farm and Ranch segment. Currently, the brand’s portfolio of property listings in the Farm and Ranch segment exceeds $6 billion in listings worldwide.

The website, farmandranchSIR.com, is similar to the brand’s website, sothebysrealty.com in appearance and functionality. The site provides information on the Farm and Ranch lifestyle as well as listing information on Sotheby’s International Realty offerings located around the globe. The site enables clients to search for a full range of rural, recreational, and acreage property including the following segments; ranches, farms, plantations, estancias, haciendas, equestrian properties, fishing and hunting properties, vineyards, and timberlands.

In the future, the brand plans to launch additional specialty sites featuring specialty markets including those currently featured on sothebysrealty.com such as golf, ski, and waterfront properties.

The specialty websites exemplifies the brand’s commitment to extraordinary and unique marketing platforms. These special sites will enable us to penetrate lifestyle markets and specifically reach the right audience of buyers.

About the Author

Alden Yamane ,


Drawing on his many years of real estate experience, Alden has been involved both in real estate sales and company management. Alden’s expertise and knowledge of the industry make him ideally suited to represent clients from around the globe. His extensive background in real estate advertising and the development of marketing strategies allows him to provide the necessary exposure of property listings. Born and raised in Honolulu, Alden joined Mary Worrall Associates in 1980 and quickly became a valuable asset to the firm and one of its top producers. He served as broker-in-charge for a branch office. In recent years, as a member of the company’s top management, he was integral in agent development and assisted with countless successful listing, marketing, and sales campaigns for many of Honolulu’s most exclusive properties. Alden is proud and delighted to be a part of the sales team of List Sotheby’s International Realty. The association will provide him with sophisticated tools that will provide increased reach to global markets. Alden’s experience in varied aspects of the real estate industry provides him with exceptional insight into the needs of the company and its clients. His dedication to provide the utmost level of client service is incomparable.

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